Background
As part of a multi-million euro refurbishment project, Greyhound Racing Ireland aimed to enhance the visitor experience at Shelbourne Park Stadium by creating distinct brand identities for three key areas: Sports Bar, the 1927 Lounge and South Lotts Terrace.

Design Solution
A comprehensive branding strategy was developed, involving:
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‍Brand Identity Development: Creating unique logos, color palettes, and typography for each space.
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‍Signage and Wayfinding: Designing clear and visually appealing signage.

‍Marketing Collateral: Developing marketing materials to promote the new spaces.