About me
My design career began in 2000, spanning various roles from senior designer to art director.
In 2021, I transitioned to UX design and branding, completing the UX Design Institute's diploma course.
Since then, I've been applying my skills to revitalise iconic brands like Shelbourne Park Stadium, where I serve as Lead Brand and UX Designer under Greyhound Racing Ireland.
I thrive on collaboration, bringing together diverse perspectives to deliver high-quality projects.
In 2021, I transitioned to UX design and branding, completing the UX Design Institute's diploma course.
Since then, I've been applying my skills to revitalise iconic brands like Shelbourne Park Stadium, where I serve as Lead Brand and UX Designer under Greyhound Racing Ireland.
I thrive on collaboration, bringing together diverse perspectives to deliver high-quality projects.
Qualifications
| MARCH 2024 - PRESENT |
Lead Brand and UX Designer
GRI (Greyhound Racing Ireland)
• Successfully rebranded the iconic Shelbourne Park Stadium, overseeing logo design, branding guidelines, and a wide range of collateral including signage, merchandise, and digital assets.
• Collaborated with cross-functional teams to develop engaging brand experiences across various channels, including print and digital.
• Provided design support to seven additional GRI stadiums, delivering print and digital marketing materials.
• Leveraged expertise in brand strategy, UX design, and digital marketing to create impactful and user-centric designs.
• Collaborated with cross-functional teams to develop engaging brand experiences across various channels, including print and digital.
• Provided design support to seven additional GRI stadiums, delivering print and digital marketing materials.
• Leveraged expertise in brand strategy, UX design, and digital marketing to create impactful and user-centric designs.
| MAY 2023 - MARCH 2024 |
UX/UI Designer
Freelance
During this time, my projects included:
• A UX evaluation and prototype development for Buzz.ie.
• UX and UI for Tech Fleet's software solution to volunteer burnout.
• Digital Impact Reports and a UX evaluation for Covenant House.
• UX/UI and prototype development for a music sharing app.
• Case studies for Z2A Digital.
• A UX evaluation and prototype development for Buzz.ie.
• UX and UI for Tech Fleet's software solution to volunteer burnout.
• Digital Impact Reports and a UX evaluation for Covenant House.
• UX/UI and prototype development for a music sharing app.
• Case studies for Z2A Digital.
| Mar 2012 - May 2023 |
Senior Creative
Irish Daily Star
Led the design team of weekly title Chic Weekend as well as producing engaging content for both print and online platforms. This included:
• Designing, editing and producing features for both Chic Weekend magazine and the Irish Daily Star (increased reader engagement by 130% over 5 years).
• Managing and liaising with stakeholders.
• Generating content for Buzz.ie.
• Promoting social media channels (increased social media following by 220% over 3 years).
Listen to me talking about my role on the Media Hotshots podcast here.
• Designing, editing and producing features for both Chic Weekend magazine and the Irish Daily Star (increased reader engagement by 130% over 5 years).
• Managing and liaising with stakeholders.
• Generating content for Buzz.ie.
• Promoting social media channels (increased social media following by 220% over 3 years).
Listen to me talking about my role on the Media Hotshots podcast here.
| Jun 2009 - Mar 2012 |
Features Editor
Stylesiren.ie
Led the writing, editing and managing of the fashion and beauty content for www.stylesiren.ie. The role also included:
• Managing social media channels
• Liaising with PR for content and pitches
• Design of online and offline content
• Managing social media channels
• Liaising with PR for content and pitches
• Design of online and offline content
| Jan 2004 - Feb 2009 |
Senior Designer
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Ashville Media Group
Designed and art directed the company’s most recognised publications. Key achievements included:
• Led end-to-end design and production of magazines, annual reports, brochures, graphics, and advertisements.
• Implementing a feedback loop system, resulting in a 25% reduction in revisions and a 15% increase in client retention.
• Providing mentorship to junior designers.
• Overseeing photoshoots and supervising press-passing.
• Led end-to-end design and production of magazines, annual reports, brochures, graphics, and advertisements.
• Implementing a feedback loop system, resulting in a 25% reduction in revisions and a 15% increase in client retention.
• Providing mentorship to junior designers.
• Overseeing photoshoots and supervising press-passing.
| Jun 2000 - Dec 2003 |
Graphic Designer
Graphic Media Management
Created products for clients including Fine Gael, AIB, HP and GE Capital, as well as art direction and project management for Golf Digest Ireland, Running Your Business and Moving In magazine. The role included:
• Designing artwork for campaigns, publications, brochures and annual reports.
• Creating print-ready Photoshop, Illustrator and InDesign artwork.
• Overseeing stakeholder management.
• Directing workflow and adhering to tight deadlines.
• Designing artwork for campaigns, publications, brochures and annual reports.
• Creating print-ready Photoshop, Illustrator and InDesign artwork.
• Overseeing stakeholder management.
• Directing workflow and adhering to tight deadlines.